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Senior Manager, Business Engagement and Development

World Economic Forum
May 2011 to June 2012
Responsibilities completed
  • Designed, led and innovated communications through the implementation of communication plans, set up of key success indicators and post campaign analysis
  • Led email marketing campaigns tailored to members and partners across media channels - web, social media, e-mail campaigns, intranet, events
    - Rolled out new communication plans for the Young Global Leaders Community and Technology Pioneers and increased engagement and resources
  • Produced new and updated existing promotion documents, modernised brochures highlighting Forum services and activities, wrote copy and designed creative content such as print, imagery and video
    - Increased memberships and boosted engagement leading to overall revenue of CHF Mio 180 in 2011