Responsible for the marketing strategies and communication campaigns to increase multi-stakeholder engagement
Headed marketing plans and communication campaigns, wrote copy, shaped content and delivered outreach material through offline and digital communications channels
- Made the community of the Global Agenda Councils grow of 11 councils within 12 months
Re-branded Forum events, developed marketing materials, launched communications across communication channels, led post-event analysis
- Increased registrations for the Annual Meeting of the New Champions in China of 18%
The World Economic Forum is a not-for-profit organization committed to improving the state of the world. This business environment is highly competitive, multinational and fast moving.