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Associate Director, Engagement Services

World Economic Forum
July 2012 to June 2014
Responsibilities completed
  • Responsible for the marketing strategies and communication campaigns to increase multi-stakeholder engagement
  • Headed marketing plans and communication campaigns, wrote copy, shaped content and delivered outreach material through offline and digital communications channels
    - Made the community of the Global Agenda Councils grow of 11 councils within 12 months
  • Re-branded Forum events, developed marketing materials, launched communications across communication channels, led post-event analysis
    - Increased registrations for the Annual Meeting of the New Champions in China of 18%
Company Description

The World Economic Forum is a not-for-profit organization committed to improving the state of the world. This business environment is highly competitive, multinational and fast moving.

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