International communication and marketing manager with a strong track record and proven competencies in corporate communications, PR, content creation, digital marketing, stakeholder engagement, project and event management.
Knowledge in education, hospitality and sports management while being employed by organizations such as the World Economic Forum, UEFA, Hilton or Nord Anglia Education.
Ambitious entrepreneur with excellent analytical competencies, strategic and effective communicator with strong interpersonal skills, organised and creative, good business acumen, multi-task, result-driven, cross-functional team collaboration and team leadership experience.
Tri-lingual in English, French and German.
Responsible for the development and execution of IMD's marketing strategy addressed to organizations
Part of IMD's passionate brand builders focusing on the corporate buyer
- Delivered awareness campaigns and sales collaterals which contributed to revenue increase of 10% in 2019
Headed the development of IMD's B2B value proposition and translated it into a corporate brochure, video, website and ppt slides
Company Description
IMD is an independent academic institution with Swiss roots and global reach, established by business leaders for business leaders based in Lausanne, Switzerland and Singapore. The business school is ranked in the top five for executive education worldwide for 15 years and in the top three for the last eight years (Financial Times).
Coordination of digital media operations for UEFA competitions, budget management, digital projects and the monitoring of service quality of UEFA vendors
Management of budget, invoicing and budget forecast
- Managed the digital media service and operations budget of EUR 13Mio a year
Company Description
UEFA is the governing body of European football. It is an association, a representative democracy, and is the umbrella organisation for 55 national football associations across Europe.
Responsible for admissions, marketing strategy, business partnerships and events to drive economic growth and increase brand awareness in Switzerland and globally
Headed the school’s admissions and marketing strategy, PR, budget and KPI
- Grew business of 17% since September 2014 within a flat market growth
Engaged prospective parents in school’s offering, successfully delivered student recruitment from start to finish including all communications, logistics, contracting and internal on-boarding
- Confirmed 31 new starters during the academic year equivalent to over CHF 910K
Company Description
La Côte International School is part of 42 schools of Nord Anglia Education, providing premium education to children between 3 to 18 years of age.
Responsible for marketing strategies and communication campaigns to increase multi-stakeholder engagement in Forum offerings and events including the Annual Meeting in Davos
Headed marketing plans and communication campaigns, wrote copy, shaped content and delivered outreach material through offline and online communications channels
- Made the community of the Global Agenda Councils grow of 11 councils within 12 months
Re-branded Forum events, developed marketing materials, launched communications across communication channels, led post-event analysis
- Increased registrations for the Annual Meeting of the New Champions in China of 18%
Company Description
The World Economic Forum is a not-for-profit organization committed to improving the state of the world. This business environment is highly competitive, multinational and fast moving.
Senior Manager, Business Engagement and Development
World Economic Forum
May 2011
to June 2012
Designed, led and innovated communications through the implementation of communication plans, set up of key success indicators and post campaign analysis
Senior Manager, Communications and Events, Partnership
World Economic Forum
July 2009
to April 2011
Responsible for engagement and operations of Forum’s Strategic Partners, enhanced Strategic Partners services and visibility
Acted as head of partner operations for various events including the Annual Meeting in Davos
Event Operations Manager, Partnership
World Economic Forum
September 2006
to June 2009
Responsible for the set up and delivery of Strategic Partner meetings, delivered event related communications and logistics for Strategic Partners and improved the Strategic Partners’ benefits
Hospitality and Event Manager
World Economic Forum
April 2004
to August 2006
Successfully set up, organized and branded meetings, managed hotel arrangements, catering requirements, transportation, security and resources for events
Managed the planning, delivery and post-analysis of numerous events from 20 to 350 participants incl. C-suits, government officials, coordinated registrations, site visits, budget and invoicing, hotel contracts, catering, recruitment and training, audio-visual vendors, transport and security.
Head Cashier/Executive Sales
Noga Hilton Geneva
September 1999
to March 2004
Company Description
Hilton Hotels & Resorts provide hotels in more than more than 550 locations across six continents.
