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Annabell Molnár

Annabell Molnár

Head of Marketing and Communications

Stakeholder Engagement
Private & Public Sector
Driving License
Duillier, VD (1266) Switzerland
Consultant Available
International senior communication and marketing strategist with a strong track record and proven competencies in marketing strategy, multi-channel communications, PR, stakeholder engagement, project and event management.
Knowledge in not-for-profit organisations, education, hospitality and sports management.
Energetic and flexible team player with excellent analytical competencies, inspiring and effective communicator with strong interpersonal skills, good business acumen, multi-task, result-driven, cross-functional team collaboration and team leadership experience.
Tri-lingual in English, French and German.
  • Coordination of digital media operations for UEFA competitions, budget management, digital projects and quality control of UEFA vendor services
  • Coordinated digital media operations for major UEFA events
    - Set up and managed the digital media showroom for 2017 UCL Final
  • Managed budget, invoicing and budget forecast
    - Managed digital media service and operations budget of EUR 13Mio
Company Description
UEFA is the governing body of European football. It is an association, a representative democracy, and is the umbrella organisation for 55 national football associations across Europe.
Company website
  • Responsible for marketing strategy and admissions, business partnerships and events to drive economic growth
  • Led the school marketing strategy and admissions, PR, budget and KPI
    - Grew business of 17% within a flat market growth
  • Engaged all stakeholders in school offering, successfully delivered student recruitment, managed communications, logistics, contracting and on-boarding of pupils
    - Confirmed 31 new starters equivalent to over CHF 910K
Company Description
La Côte International School is part of 42 schools of Nord Anglia Education, providing premium education to children between 3 to 18 years of age.
  • Responsible for the marketing strategies and communication campaigns to increase multi-stakeholder engagement
  • Headed marketing plans and communication campaigns, wrote copy, shaped content and delivered outreach material through offline and digital communications channels
    - Made the community of the Global Agenda Councils grow of 11 councils within 12 months
  • Re-branded Forum events, developed marketing materials, launched communications across communication channels, led post-event analysis
    - Increased registrations for the Annual Meeting of the New Champions in China of 18%
Company Description
The World Economic Forum is a not-for-profit organization committed to improving the state of the world. This business environment is highly competitive, multinational and fast moving.
Company website
  • Designed, led and innovated communications through the implementation of communication plans, set up of key success indicators and post campaign analysis
  • Led email marketing campaigns tailored to members and partners across media channels - web, social media, e-mail campaigns, intranet, events
    - Rolled out new communication plans for the Young Global Leaders Community and Technology Pioneers and increased engagement and resources
  • Produced new and updated existing promotion documents, modernised brochures highlighting Forum services and activities, wrote copy and designed creative content such as print, imagery and video
    - Increased memberships and boosted engagement leading to overall revenue of CHF Mio 180 in 2011
  • Responsible for engagement and operations of Forum’s Strategic Partners, enhanced Strategic Partners services and visibility, acted as head of partner operations
  • Headed all operations for Strategic Partner events, created and rolled out new online tools such as the Strategic Partners’ online registrations, led engagement communications, constantly improved partner benefits and visibility across all Forum events, initiatives and Forum media platforms
    - Helped to make the Strategic Partner community grow from 65 members to 100 in four years
  • Assessed Strategic Partners’ engagement, diversity and associated risk, implemented KPIs to effectively measure the Strategic Partners’ engagement and satisfaction
    - Delivered thought leadership to move to a diverse community in terms of region and industry during the financial crises in 2009
  • Responsible for the set up and delivery of Strategic Partner meetings, delivered event related communications and logistics for Strategic Partners and improved the Strategic Partners’ benefits
  • Successfully set up, organized and branded meetings, managed hotel arrangements, catering requirements, transportation, security and resources for events
Detailed Description
  • Managed the planning, delivery and post-analysis of numerous events from 20 to 350 participants incl. C-suits, government officials, coordinated registrations, site visits, budget and invoicing, hotel contracts, catering, recruitment and training, audio-visual vendors, transport and security.
    Among all of the events planned and realised, here the most outstanding:
  • 2006 – Young Global Leader Summit – 350 participants - Vancouver, Canada
  • 2005 – Industry Agenda Meeting – 120 participants- New York, USA
  • 2005 – Inaugural Summit of the Young Global Leaders – 300 participants – Zermatt, Switzerland
  • 2005 – International Business Council – 80 CEOs from Fortune 500 companies – Lucerne, Switzerland
  • 2004 – Industry Agenda Meeting – 100 participants - London, United Kingdom

Various positions within travel & tourism

Luxury Hotel brands
February 1998 to March 2004