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Annabell Molnár

Annabell Molnár

Head of Marketing and Communications

Duillier, VD (1266) Switzerland
Employed Available
International communication and marketing manager with a strong track record and proven competencies in corporate communications, PR, content creation, digital marketing, stakeholder engagement, project and event management.
Knowledge in education, hospitality and sports management while being employed by organizations such as the World Economic Forum, UEFA, Hilton or Nord Anglia Education.
Ambitious entrepreneur with excellent analytical competencies, strategic and effective communicator with strong interpersonal skills, organised and creative, good business acumen, multi-task, result-driven, cross-functional team collaboration and team leadership experience.
Tri-lingual in English, French and German.
  • Responsible for the development and execution of IMD's marketing strategy addressed to organizations
  • Part of IMD's passionate brand builders focusing on the corporate buyer
    - Delivered awareness campaigns and sales collaterals which contributed to revenue increase of 10% in 2019
  • Headed the development of IMD's B2B value proposition and translated it into a corporate brochure, video, website and ppt slides
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  • Coordination of digital media operations for UEFA competitions, budget management, digital projects and the monitoring of service quality of UEFA vendors
  • Management of budget, invoicing and budget forecast
    - Managed the digital media service and operations budget of EUR 13Mio a year
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  • Responsible for admissions, marketing strategy, business partnerships and events to drive economic growth and increase brand awareness in Switzerland and globally
  • Headed the school’s admissions and marketing strategy, PR, budget and KPI
    - Grew business of 17% since September 2014 within a flat market growth
  • Engaged prospective parents in school’s offering, successfully delivered student recruitment from start to finish including all communications, logistics, contracting and internal on-boarding
    - Confirmed 31 new starters during the academic year equivalent to over CHF 910K
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  • Responsible for marketing strategies and communication campaigns to increase multi-stakeholder engagement in Forum offerings and events including the Annual Meeting in Davos
  • Headed marketing plans and communication campaigns, wrote copy, shaped content and delivered outreach material through offline and online communications channels
    - Made the community of the Global Agenda Councils grow of 11 councils within 12 months
  • Re-branded Forum events, developed marketing materials, launched communications across communication channels, led post-event analysis
    - Increased registrations for the Annual Meeting of the New Champions in China of 18%
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  • Designed, led and innovated communications through the implementation of communication plans, set up of key success indicators and post campaign analysis
  • Responsible for engagement and operations of Forum’s Strategic Partners, enhanced Strategic Partners services and visibility
  • Acted as head of partner operations for various events including the Annual Meeting in Davos
  • Responsible for the set up and delivery of Strategic Partner meetings, delivered event related communications and logistics for Strategic Partners and improved the Strategic Partners’ benefits
  • Successfully set up, organized and branded meetings, managed hotel arrangements, catering requirements, transportation, security and resources for events
  • Managed the planning, delivery and post-analysis of numerous events from 20 to 350 participants incl. C-suits, government officials, coordinated registrations, site visits, budget and invoicing, hotel contracts, catering, recruitment and training, audio-visual vendors, transport and security.
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  • Event Management
  • Multi-channel Communications
  • Public Relations
  • Web & Social Media


  • Content Creation (video, writing, design)
  • Digital marketing
  • Email marketing
  • Marketing Strategy
  • Reputation management

Stakeholder Engagement

  • Internal & External Stakeholder relations

Project Management

  • Budget Management
  • Project Analysis
  • Project Implementation
  • Project Planning

Soft Skills

  • Customer focused
  • Hands-on
  • Multi-task
  • Proactive
  • Result-driven
  • Well-organised


  • Think out of the box
  • Cross-functional Team Collaboration
  • Innovation
  • Team Management

Technical competencies

  • Microsoft Word, Excel, PowerPoint, Outlook
  • SAP, Salesforce, iSAMS, Fidelio
  • Mailchimp, Exact Target
  • Adobe Pro - Dreamweaver, InDesign


  • English
  • French
  • German
  • Italian

Diploma of Advanced Studies

UNIL - University of Lausanne, Switzerland

July 2008 to November 2009
Marketing Management


HEC - Lausanne, Switzerland

July 2000 to 2000
Marketing & Sales


Hotelfachschule Villingen-Schwennigen, Germany

August 1995 to January 1998
Hotel and Hospitality Management


Scheffel-Gymnasium Bad Säckingen, Germany

August 1985 to June 1994
University entrance degree

Corporate Social Responsibility

  • Organisations social impact in society


  • Football, Jogging, Sailing, Yoga

Personal Details

  • Date of Birth - 22.09.1974
    German nationality -
    Swiss Working Permit C