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About Me

International senior communication and marketing strategist with a strong track record and proven competencies in marketing strategy, multi-channel communications, PR, stakeholder engagement, project and event management.
Knowledge in not-for-profit organisations, education, hospitality and sports management.
Energetic and flexible team player with excellent analytical competencies, inspiring and effective communicator with strong interpersonal skills, good business acumen, multi-task, result-driven, cross-functional team collaboration and team leadership experience.
Tri-lingual in English, French and German.

Experience

External Consultant

UEFA
April 2016 to July 2018
  • Coordination of digital media operations for UEFA competitions, budget management, digital projects and quality control of UEFA vendor services
  • Coordinated digital media operations for major UEFA events
    - Set up and managed the digital media showroom for 2017 UCL Final
  • Managed budget, invoicing and budget forecast
    - Managed digital media service and operations budget of EUR 13Mio

Admissions Manager

La Cote International School Aubonne
August 2014 to March 2016
  • Responsible for marketing strategy and admissions, business partnerships and events to drive economic growth
  • Led the school marketing strategy and admissions, PR, budget and KPI
    - Grew business of 17% within a flat market growth
  • Engaged all stakeholders in school offering, successfully delivered student recruitment, managed communications, logistics, contracting and on-boarding of pupils
    - Confirmed 31 new starters equivalent to over CHF 910K

Associate Director, Engagement Services

World Economic Forum
July 2012 to June 2014
  • Responsible for the marketing strategies and communication campaigns to increase multi-stakeholder engagement
  • Headed marketing plans and communication campaigns, wrote copy, shaped content and delivered outreach material through offline and digital communications channels
    - Made the community of the Global Agenda Councils grow of 11 councils within 12 months
  • Re-branded Forum events, developed marketing materials, launched communications across communication channels, led post-event analysis
    - Increased registrations for the Annual Meeting of the New Champions in China of 18%

Senior Manager, Business Engagement and Development

World Economic Forum
May 2011 to June 2012
  • Designed, led and innovated communications through the implementation of communication plans, set up of key success indicators and post campaign analysis
  • Led email marketing campaigns tailored to members and partners across media channels - web, social media, e-mail campaigns, intranet, events
    - Rolled out new communication plans for the Young Global Leaders Community and Technology Pioneers and increased engagement and resources
  • Produced new and updated existing promotion documents, modernised brochures highlighting Forum services and activities, wrote copy and designed creative content such as print, imagery and video
    - Increased memberships and boosted engagement leading to overall revenue of CHF Mio 180 in 2011

Senior Manager, Communications and Events, Partnership

World Economic Forum
July 2009 to April 2011
  • Responsible for engagement and operations of Forum’s Strategic Partners, enhanced Strategic Partners services and visibility, acted as head of partner operations
  • Headed all operations for Strategic Partner events, created and rolled out new online tools such as the Strategic Partners’ online registrations, led engagement communications, constantly improved partner benefits and visibility across all Forum events, initiatives and Forum media platforms
    - Helped to make the Strategic Partner community grow from 65 members to 100 in four years
  • Assessed Strategic Partners’ engagement, diversity and associated risk, implemented KPIs to effectively measure the Strategic Partners’ engagement and satisfaction
    - Delivered thought leadership to move to a diverse community in terms of region and industry during the financial crises in 2009

Event Operations Manager, Partnership

World Economic Forum
September 2006 to June 2009
  • Responsible for the set up and delivery of Strategic Partner meetings, delivered event related communications and logistics for Strategic Partners and improved the Strategic Partners’ benefits

Hospitality and Event Manager

World Economic Forum
April 2004 to August 2006
  • Successfully set up, organized and branded meetings, managed hotel arrangements, catering requirements, transportation, security and resources for events

Various positions within travel & tourism

Luxury Hotel brands
February 1998 to March 2004

Skills

  • Branding
  • Content Development
  • Marketing Strategy
  • Multi-channel Communications
  • Event Management
  • Public Relations
  • Business Development
  • Internal & External Stakeholder relations
  • Cross-functional Team Collaboration
  • Multi-cultural Team Management
  • Creative
  • Collaborative
  • Customer focused
  • Hands-on
  • Multi-task
  • Proactive
  • Result-driven
  • English
  • French
  • German
  • Italian
  • Microsoft Word, Excel, PowerPoint, Outlook
  • SAP, Salesforce, iSAMS, Fidelio
  • Mailchimp, Exact Target
  • Adobe Pro - Dreamweaver, InDesign

Education

Diploma of Advanced Studies

UNIL - University of Lausanne, Switzerland
July 2008 to November 2009

Marketing Management

Certificate

HEC - Lausanne, Switzerland
July 2000 to 2000

Marketing & Sales

Diploma

Hotelfachschule Villingen-Schwennigen, Germany
August 1995 to January 1998

Hotel and Hospitality Management

High-School Degree (Abitur)

Scheffel-Gymnasium Bad Säckingen, Germany
August 1985 to June 1994

University entrance degree

Interests

  • Access to healthy living
  • Environmental sustainability
  • Organisations social impact in society
  • Youth unemployment
  • Football, Jogging, Sailing, Yoga
  • Date of Birth - 22.09.1974 German nationality - Swiss Working Permit C